Firms operating in a number of markets can choose which of the following brand name strategies?

Question

Quizplus · Accepted Answer

Firms operating in multiple markets have the option of using their company name as a brand name or employing several brand name strategies, for example, modifying the brand name in each market, using the same brand name worldwide, or using different brand names in different markets. As a result, all of the above brand name strategies may be employed by organizations operating in different markets.

Firms Operating in a Number of Markets Can Choose Which