For a market penetration pricing strategy to be successful in international markets, it is necessary to have:

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Market penetration pricing strategy is based on setting a low price for the product in order to gain a large market share. This strategy is most suitable for entering a new market or competing with other brands on price. In international markets, mass markets and price-sensitive consumers are more common, which makes market penetration pricing strategy more likely to be successful. Highly differentiated products or specialized distribution channels may require higher prices, which would contradict the strategy. A niche segment of the market or wealthy consumers may not be enough to sustain long-term growth of the brand.

For a Market Penetration Pricing Strategy to Be Successful in International