Where there are currency fluctuations and the Australian dollar is weak, emphasising price benefits and expanding the product line or adding product features are valid strategies in a foreign market.

Question

Quizplus · Accepted Answer

When the Australian dollar is weak, it becomes cheaper for foreign customers to buy products from Australian companies. Emphasising price benefits and expanding the product line or adding features can help in attracting more customers and increasing sales in the foreign market. Therefore, it is a valid strategy to adopt.

Where There Are Currency Fluctuations and the Australian Dollar Is