In addition to the traditional 4Ps of marketing, which additional two variables impact international project marketing?

Question

Quizplus · Accepted Answer

When marketing internationally, it is important to consider the political climate of the country or region being targeted, as well as understanding the cultural differences and how they may impact the people involved in the project. Therefore, the two additional variables that impact international project marketing are people and politics.

In Addition to the Traditional 4Ps of Marketing, Which Additional