It is never necessary for international marketers to develop relationships with governments at the local level.

Question

Quizplus · Accepted Answer

Developing relationships with governments at the local level can be a crucial aspect of international marketing, as it can help businesses navigate local regulations, understand cultural nuances, and build trust with key stakeholders. Local governments may also provide access to resources and connections that can help international marketers succeed in a particular market.

It Is Never Necessary for International Marketers to Develop Relationships