The two main growth segments in emerging markets are the MOP and the SOP.
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Q8: It is never necessary for international marketers
Q9: Discuss the benefits and shortcomings of globalisation.
Q10: Adopting a market orientation has resulted in
Q11: Some of the reasons why firms from
Q12: Traditionally, the basis for international market segmentation
Q14: Some of the benefits of globalisation include:
A)It
Q15: Historically the focus of international marketing has
Q16: Firms that currently cater to the BOP
Q17: Rapid urbanisation in developing countries has led
Q18: The economic shocks during the past few
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