Concept Equivalence Is at Risk in Developing Markets Because of The

Concept equivalence is at risk in developing markets because of the:

A) Different measurement scales used in developing countries compared with developed countries
B) Wide cultural and economic disparity between the researcher and the respondent
C) Greater dependence of the informal economy
D) Dearth of familiarity with research among subjects in these markets
E) Attitudes of the respondents to the conduct of research