A manufacturer of cameras and film may price a camera at a low price to attract customers, but price the film at a relatively high price because customers must continue to purchase film in or-der to use their cameras. This type of pricing strategy is known as

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This strategy is known as captive pricing, where the main product is sold at a low price, but the complementary product (which is necessary for the main product to function) is sold at a higher price.

A Manufacturer of Cameras and Film May Price a Camera