Which of the following is not a signal of information that consumers associate with a specific firm?
A) The name on a bottle of Paul Mitchell hair styling product
B) Television
C) The Calvin Klein name on jeans
D) The Nike name on shoes
E) The golden arches

Question

Quizplus · Accepted Answer

Television is not a signal of information that consumers associate with a specific firm. It is a medium through which companies can communicate their signals or messages to consumers, but it is not a specific signal associated with a particular firm. The other options (A, C, D, and E) are all examples of identifiable signals that consumers associate with specific firms.

Which of the Following Is Not a Signal of Information