Consumers Are Willing to Pay a Higher Price for a Brand-Name

Consumers are willing to pay a higher price for a brand-name product as opposed to a generic product because

A) a brand name provides a signal about a product's quality and reliability.
B) they are willing to pay more for the privilege of watching the firm's commercials.
C) a brand-name product itself is always of higher quality.
D) consumers maximize utility by purchasing the most expensive products.
E) consumers are irrational.