When consumers do not differentiate between products offered by different sellers, the product turns into a "commodity".

Question

Quizplus · Accepted Answer

When consumers do not perceive any significant differences between products offered by different sellers, they tend to see the products as interchangeable and base their purchasing decisions mainly on price. As a result, the product becomes a commodity, and the sellers have to compete solely on the basis of price, making it challenging for them to differentiate themselves from their competitors.

When Consumers Do Not Differentiate Between Products Offered by Different