Environmental scanning is the monitoring, evaluating, and disseminating of information from the external environment to key people within the corporation.

Question

Quizplus · Accepted Answer

This is the correct definition of environmental scanning. It involves keeping track of external factors such as economic, political, technological, and social trends that may impact the organization's business operations. The information gathered is then analyzed and communicated to relevant stakeholders in the corporation to help inform decision-making processes.

Environmental Scanning Is the Monitoring, Evaluating, and Disseminating of Information