According to Miles and Snow,companies with fairly broad product lines that focus on product innovations and market opportunities,such as Frito-Lay,reflect which strategic orientation?
A) initiators
B) reactors
C) analyzers
D) prospectors
E) defenders

Question

Quizplus · Accepted Answer

The strategic orientation described in the question - with a focus on product innovation and market opportunities - is characteristic of prospectors according to Miles and Snow's typology of business strategies. Companies pursuing a prospector strategy typically have relatively broad product lines and are highly innovative and growth-oriented. Frito-Lay, with its diverse portfolio of snack food products and focus on new product development, would fit this profile.

According to Miles and Snow,companies with Fairly Broad Product Lines