New product development would be a core competency if it goes beyond one division.

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A core competency refers to a unique capability or strength that gives a company a competitive advantage over its rivals. If new product development is a core competency, it would mean that the company has a strong ability to develop new products that meet customer needs and preferences better than its competitors. For it to go beyond one division, this would indicate that the company's new product development capability is not limited to just one area of the company but instead permeates across its different divisions or business units. This would further strengthen the company's ability to introduce new products and innovate effectively, thereby contributing to its sustained competitive advantage.

New Product Development Would Be a Core Competency If It