Durability is the rate at which a firm's underlying resources, capabilities, or core competencies can be duplicated by others.

Name: Durability is the rate at which a firm's underlying resources, capabilities, or core competencies can be duplicated by others.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Durability refers to the ability of a firm's resources, capabilities, or core competencies to withstand duplication or imitation by others, not the rate at which they can be duplicated.

Durability Is the Rate at Which a Firm's Underlying Resources