When a company uses the same marketing channel for two separate products,this is an example of an economy of scope.

Question

Quizplus · Accepted Answer

Economy of scope refers to economies that arise when a company produces multiple products using the same resources, and can use the same marketing channels and distribution channels to reach customers. Therefore, if a company uses the same marketing channel for two separate products, it is an example of an economy of scope.

When a Company Uses the Same Marketing Channel for Two