An example of the promotion variable of the marketing mix is
A) advertising.
B) discounts.
C) location.
D) services.
E) quality.

Question

Quizplus · Accepted Answer

Advertising is a key element of the promotion variable in the marketing mix. It involves creating awareness and generating interest in a product or service by communicating its features, benefits, and value proposition to potential customers through various media channels such as TV, radio, print, online, and social media. Advertising helps to build brand equity, generate leads, and increase sales by reaching out to a wide audience and creating a strong brand image and reputation.

An Example of the Promotion Variable of the Marketing Mix