According to Porter, to achieve a differentiation competitive strategy by following the functional strategy of technological leadership, a business unit should
A) pioneer the lowest-cost product design.
B) innovate in other activities to increase buyer value.
C) avoid R&D costs through imitation.
D) create low-cost ways of performing value activities.
E) be the first firm down the learning curve.

Question

Quizplus · Accepted Answer

To achieve differentiation through technological leadership, a business unit should innovate in other activities to increase buyer value, such as marketing and customer service, rather than just focusing on low cost or R&D cost-avoidance. The goal is to create a unique and valuable experience for the customer.

According to Porter, to Achieve a Differentiation Competitive Strategy by Following