Which of the following is the study of the processes involved when individuals or groups select, purchase, use, or dispose of products, services, ideas, or experiences to satisfy needs and desires?
A) lifestyle marketing
B) role theory
C) consumer behavior
D) marketing research

Question

Quizplus · Accepted Answer

Consumer behavior is the study of the processes involved when individuals or groups select, purchase, use, or dispose of products, services, ideas, or experiences to satisfy needs and desires.

Which of the Following Is the Study of the Processes