According to the basic marketing concept,a firm exists to ________.
A) influence popular culture
B) dominate market share
C) nurture relationships
D) satisfy needs

Question

Quizplus · Accepted Answer

The basic marketing concept is focused on satisfying customer needs and wants. This involves understanding the needs of target customers and creating products and services that meet those needs. Therefore, the primary goal of a firm is to satisfy the needs of its customers, not to dominate market share or influence popular culture. Nurture relationships may play a role in achieving this goal, but it is not the primary reason for the existence of a firm.

According to the Basic Marketing Concept,a Firm Exists to ________