The first thing D'Andrea was asked when she went to work for an advertising firm is how marketing promotions to African-Americans should differ from marketing promotions to Caucasians. What is the best advice D'Andrea could give her new employer?

Question

Quizplus · Accepted Answer

D'Andrea's best advice would be to explain that the African-American market is not homogeneous and that many perceived differences between black and white markets may not be real. She should stress the importance of conducting research and recognizing the diversity within the African-American consumer group before developing any marketing promotions. This approach would allow for targeted and effective marketing strategies that consider the unique needs and interests of this subculture.

The First Thing D'Andrea Was Asked When She Went to Work