The ________ marketing perspective recognizes that people sort themselves into groups on the basis of the things they like to do, how they like to spend their leisure time, and how they choose to spend their disposable income.

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The lifestyle marketing perspective looks at how individuals categorize themselves based on their leisure activities and how they choose to spend their disposable income. This perspective is used to understand consumer behaviors and develop marketing strategies that align with consumers' lifestyles. Option A (personality) looks at individual characteristics and traits, Option B (motivation) focuses on driving forces behind consumer behavior, and Option D (social) examines how social factors impact consumer behavior.

The ________ Marketing Perspective Recognizes That People Sort Themselves into Groups