Product ________ occurs when the symbolic meanings of different products are related to one another.
A) distinction
B) crystallization
C) complementarity
D) hierarchy

Question

Quizplus · Accepted Answer

Complementarity occurs when the symbolic meanings of different products complement one another. This can happen when products are used together, or when they are perceived as representing similar values or lifestyles. This can enhance the overall appeal of the products and increase their perceived value to consumers.

Product ________ Occurs When the Symbolic Meanings of Different Products