Consumers use a set of products called a(n) ________ to define, communicate, and perform social roles.
A) brand prominence group
B) consumption constellation
C) restricted code
D) elaborated code

Question

Quizplus · Accepted Answer

A consumption constellation refers to the set of products that consumers use to define, communicate, and perform social roles. It includes various products that are associated with a particular lifestyle or identity, such as clothing, accessories, technology, and food. A brand prominence group refers to a set of brands that a consumer favors or considers important. Restricted and elaborated code refer to communication styles and are not related to the concept of consumption constellations.

Consumers Use a Set of Products Called A(n) ________ to Define