Sharon noticed that many of her high-end, outdoor spa customers drive Volvos, a luxury car known for its safety record and high performance. Which of the following terms best illustrates what Sharon has observed in her customers?

Question

Quizplus · Accepted Answer

Product complementarity refers to the relationship between two products where the demand of one product is affected by the demand for the other product. In this case, Sharon has observed that there is a relationship between the high-end outdoor spa and the Volvo cars, as many of her customers who purchase the spa also drive Volvo cars.

Sharon Noticed That Many of Her High-End, Outdoor Spa Customers