Meagan is planning her wedding and wants everything to be just right, from the invitations and table settings to the ceremony and music selections. Because she feels overwhelmed by all of the information to sort through and the choices to make, she hires a wedding planner to make many of the decisions and purchases for her. Meagan's wedding planner is best described as a(n) ________.

Question

Quizplus · Accepted Answer

A surrogate consumer is someone who is hired to make purchases or decisions on behalf of another individual. In this case, Meagan has hired a wedding planner to make many decisions for her, making the wedding planner her surrogate consumer.

Meagan Is Planning Her Wedding and Wants Everything to Be