Opinion leaders are more influential when they are ________.

Question

Quizplus · Accepted Answer

Opinion leaders are more influential when they are quite similar to the people being influenced. This is because people tend to trust and value the opinions of those who are similar to themselves in terms of demographics, lifestyle, or values. Therefore, opinion leaders who share commonalities with their audience are more likely to have a greater impact on their attitudes and behaviors.

Opinion Leaders Are More Influential When They Are ________