
Opinion leaders who are also early purchasers of a product are called ________.
A) early adopters
B) innovative communicators
C) newbies
D) generalized opinion leaders
Correct Answer:
Verified
Q31: Which term refers to a multiplayer, competitive,
Q32: Word-of-mouth communication about products is thought to
Q33: Jane is searching for the latest fashion
Q34: Opinion leaders are more influential when they
Q35: Word-of-mouth communication in the form of brand-specific
Q37: James is known as a techie. He
Q38: Tracy loves shopping with her personal shopper,
Q39: When product information is transmitted from individual
Q40: Experts that are specialized in a limited
Q97: Opinion leaders are likely to also be
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents