When online ads go viral, they may influence adoption of the product being promoted due to the heightened ________.

Question

Quizplus · Accepted Answer

Observability refers to the degree to which the benefits or results of a product or innovation can be observed or communicated to others. When online ads go viral, they often reach a large audience and generate buzz, increasing the observability of the product being promoted. This can lead to higher adoption rates as more people become aware of and interested in the product.

When Online Ads Go Viral, They May Influence Adoption of the Product