Organizing music using Spotify or another similar application enables users to listen to music virtually anywhere and across multiple devices. This is an example of the ________ determinant of diffusion.
A) relative advantage
B) observability
C) compatibility
D) trialability

Question

Quizplus · Accepted Answer

The relative advantage determinant of diffusion refers to the perceived benefits of adopting an innovation, such as convenience or efficiency. By allowing users to access their music across multiple devices and locations, Spotify offers a clear relative advantage over more traditional methods of organizing and listening to music.

Organizing Music Using Spotify or Another Similar Application Enables Users