________ occurs whenever the consumer sees a significant difference between his or her current state of affairs and some desired state.
A) Information search
B) Evaluation of alternatives
C) Evaluation of the evoked set
D) Problem recognition

Question

Quizplus · Accepted Answer

Problem recognition occurs when a consumer realizes there is a significant difference between their current state and a desired state, which leads them to begin the decision-making process.

________ Occurs Whenever the Consumer Sees a Significant Difference Between