Kyle liked to think he could program anything digital. He created a new video game, and a major industry firm wanted to buy it from him. He was bothered by their insistence that he modify the game by including a popular product's logo on the clothing of his main character. In this example, Kyle is concerned about the practice of ________.
A) cultural jamming
B) advergaming
C) pretailing
D) plinking

Question

Quizplus · Accepted Answer

Advergaming is the practice of incorporating advertising messages or products into video games. Kyle is concerned about this practice when the firm wants him to include a popular product's logo on the clothing of his main character.

Kyle Liked to Think He Could Program Anything Digital