The ________ assumes that people link very specific product attributes to terminal values.

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The means-end chain model assumes that people link specific product attributes to higher level values, or "ends," they hope to achieve through the use of the product. The model argues that marketers should understand this connection and communicate how their products fulfill these higher level values to create stronger brand associations and customer loyalty. Knowledge structure theory is more concerned with how consumers store and organize information about products in their minds, while diffusion of innovation and cultural production system model are broader frameworks for understanding how new ideas and cultural practices spread through society.

The ________ Assumes That People Link Very Specific Product Attributes