The modern era of consumerism began in 1962.

Name: The modern era of consumerism began in 1962.
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The modern era of consumerism is generally believed to have begun in the post-World War II period, but it was the publication of Rachel Carson's book "Silent Spring" in 1962 that sparked a greater awareness of consumerism's impact on the environment and public health, leading to increased activism and regulation.

The Modern Era of Consumerism Began in 1962