Because the brain's capacity to process information is limited, consumers are very selective about what they pay attention to and tend to select stimuli that relate to their current needs. This type of perceptual filter is called ________.
A) perceptual defense
B) perceptual vigilance
C) subliminal perception
D) adaptation

Question

Quizplus · Accepted Answer

Perceptual vigilance refers to the tendency of consumers to be more aware of stimuli that relate to their current needs. This means they selectively focus on information that is relevant to them, filtering out irrelevant data due to the brain's limited capacity to process information.

Because the Brain's Capacity to Process Information Is Limited, Consumers