From a semiotic perspective, every marketing message has three basic components. Which of those components is the sensory image that represents the intended meaning?
A) the sign
B) the object
C) the interpretant
D) the structure

Question

Quizplus · Accepted Answer

In semiotics, the sign is the basic unit of meaning, consisting of a signifier (sensory image or symbol) and a signified (intended meaning). Therefore, the sensory image is the sign which represents the intended meaning in a marketing message.

From a Semiotic Perspective, Every Marketing Message Has Three Basic