The ________ for a brand guides how a company uses elements of the marketing mix to influence the consumer's interpretation of the brand's meaning in the marketplace relative to its competitors.
A) positioning strategy
B) Gestalt psychology
C) sensory signature
D) priming strategy

Question

Quizplus · Accepted Answer

The positioning strategy for a brand is how a company strategically uses the marketing mix (product, price, place, promotion) to influence and control the consumer's perception and interpretation of the brand's value and meaning in the marketplace, especially in comparison to its competitors.

The ________ for a Brand Guides How a Company Uses