A common practice among advertisers is to create new relationships between objects and interpretants by inventing new connections between products and benefits. How would a marketer use hyperreality to find a new use for baking soda?
A) by associating the soda with its ability to absorb odors
B) by associating the soda with a fictional character called Simon Soda
C) by emphasizing the low cost of the soda
D) by informing the customers of the historic importance of baking soda in germ protection

Question

Quizplus · Accepted Answer

To use hyperreality, the marketer would invent a new connection between baking soda and a fictional character called Simon Soda. This would create a hyperreal experience for consumers where they associate the product with a completely made-up entity, which could make it more appealing or interesting to them.

A Common Practice Among Advertisers Is to Create New Relationships