Consumers are more likely to be aware of stimuli that relate to their current needs. This is an example of perceptual vigilance.

Name: Consumers are more likely to be aware of stimuli that relate to their current needs. This is an example of perceptual vigilance.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Perceptual vigilance refers to the tendency of consumers to be more aware of stimuli that relate to their current needs, as they are more attentive to information that is relevant to fulfilling those needs.

Consumers Are More Likely to Be Aware of Stimuli That