The location of a product's image on a package influences the way our brains make sense of it; we perceive objects lower in a frame to be heavier than objects higher in the frame and objects on the right side of a frame heavier than those on the left side of the frame.

Question

Quizplus · Accepted Answer

This phenomenon is related to the way our brains process visual information, associating spatial orientation with physical attributes like weight. The lower or rightward positioning within a frame can subconsciously signal to us that an object is heavier, due to common perceptual biases and cultural reading habits (left to right in many cultures).

The Location of a Product's Image on a Package Influences