According to the theory of classical conditioning, ________ should be encouraged by promoting unique attributes of a well-established brand.
A) stimulus generalization
B) the halo effect
C) stimulus discrimination
D) extinction

Question

Quizplus · Accepted Answer

Stimulus discrimination involves promoting the unique attributes of a brand to differentiate it from others, which is encouraged in classical conditioning to maintain brand identity.

According to the Theory of Classical Conditioning, ________ Should Be