The popular marketing technique known as ________ marketing applies the principles of instrumental conditioning by reinforcing regular purchases; consumers are given rewards with values that increase along with the amount purchased.
A) rebate
B) discount
C) reward
D) frequency

Question

Quizplus · Accepted Answer

Frequency marketing reinforces regular purchases by providing rewards that increase in value with the amount purchased.

The Popular Marketing Technique Known as ________ Marketing Applies the Principles