Herbal companies traditionally sold their products in cylinder-shaped plastic containers that were very characteristic of the herbal market. One company broke with tradition and began to sell its herbal products in bottles that appeared to be straight from the pharmacy's shelf. They were rectangular with white labels that looked very professional and very serious. Sales went through the roof. What form of stimulus generalization most likely worked for the herbal company?

Question

Quizplus · Accepted Answer

The halo effect occurred when the new packaging resembled that of a pharmacy's, which people associate with trustworthiness and professionalism. This positive association caused people to view the herbal company's products in a more positive light, leading to increased sales.

Herbal Companies Traditionally Sold Their Products in Cylinder-Shaped Plastic Containers