Susan selects and runs her focus groups carefully. She wants to make sure that each focus group member provides meaningful information for her research purpose. As she is examining potential focus group candidates, she notices that three men and two women seem to provide "yes" answers regardless of what she asks them. They seem to want to be on the focus group very badly and appear eager to be "good subjects." If Susan follows prudent testing methodology, she should reject these test subjects in order to avoid the possibility of which of the following biases?
A) neophyte bias
B) order bias
C) response bias
D) affinity bonding bias

Question

Quizplus · Accepted Answer

The response bias refers to the tendency of participants to provide answers that they think the researcher wants to hear or that align with their personal beliefs. In this case, the three men and two women seem to be providing "yes" answers regardless of the question, which suggests a response bias is present. To minimize bias in the focus group, Susan should reject these candidates.

Susan Selects and Runs Her Focus Groups Carefully