One of the goals of successful marketing is to have potential customers think of the marketer's product whenever they try to remember products within a certain category. This remembered set of products is called an evoked set.

Question

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This statement is true. An evoked set refers to the set of products that come to mind when a person is prompted to think of products within a certain category, and successful marketing strategies aim to have their product included in this set.

One of the Goals of Successful Marketing Is to Have