Consumers who have ________ are particularly good targets for marketing communications that use fantasy appeals.
A) self-fulfilling prophecies
B) looking-glass selves
C) a small gap between their real and ideal selves
D) a large gap between their real and ideal selves

Question

Quizplus · Accepted Answer

Consumers with a large gap between their real and ideal selves are more likely to be influenced by marketing communications that use fantasy appeals, as these appeals can help them envision bridging that gap.

Consumers Who Have ________ Are Particularly Good Targets for Marketing