Which of the following best defines what is implied by the symbolic self-completion theory?
A) Consumers with low self-esteem tend to buy products that violate their self-concept.
B) Consumers who have an incomplete self-definition tend to buy products that complete their identity.
C) Consumers delay purchases that conform to their actual self-image until their self-concept is consistent with their social self.
D) Consumers select products that conform to their self-image through a process that is largely subconscious.

Question

Quizplus · Accepted Answer

The symbolic self-completion theory proposes that consumers who have an incomplete self-definition tend to buy products that complete their identity. In other words, consumers use products to symbolically express and reinforce their self-concept.

Which of the Following Best Defines What Is Implied by the Symbolic