Esso (now Exxon in the United States) used the work of Ernest Dichter to influence its "Put a Tiger in Your Tank" ad campaign. Which of the following conclusions formed the rationale for the famous campaign?

Question

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Ernest Dichter believed that the tiger symbolized power and virility, which would appeal to male consumers. At the same time, the tiger also conveyed a sense of sensuality and excitement, which would draw in female consumers. Therefore, the campaign relied on the tiger as a potent symbol of both sexual and physical prowess. The choice of orange and black colors was meant to further emphasize the tiger's power and aggressiveness.

Esso (Now Exxon in the United States) Used the Work