Today thousands of brands borrow personality traits of individuals or groups to convey an image that marketers want consumers to form of their brands. An early brand personality was communicated in 1886 by the ________.

Question

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The Quaker Oats man was first introduced in advertising in 1909 as a way to create a virtuous and trustworthy image for the brand. The other options listed did utilize brand personalities, but they were introduced later and are not the earliest example. The Coca-Cola polar bear was first introduced in 1993, the Jolly Green Giant in 1928, and the Marlboro man in 1954.

Today Thousands of Brands Borrow Personality Traits of Individuals or Groups