An advertisement emphasizes that if a consumer uses a certain deodorant he or she will not offend other people and will not cause problems in the workplace because of bad body odor. What part of the Freudian system is this ad appealing to?
A) the id
B) the superego
C) the anti-ego
D) the ego

Question

Quizplus · Accepted Answer

The ad is appealing to the superego, which is the part of the Freudian system that is concerned with adhering to social norms and moral standards. The implication is that using this deodorant will help the consumer avoid offending others and violating these norms.

An Advertisement Emphasizes That If a Consumer Uses a Certain